Jetour Jamaica outdoor campaign
Jetour Jamaica: Building Brand Visibility Across the Island
When Jetour entered Jamaica's competitive automotive landscape, widespread brand visibility was an important part of its marketing approach. Print Big contributed to that presence by coordinating outdoor placements and delivering large-format billboard production, roadside advertising installations, vehicle branding and promotional materials.
Request a campaign proposalOur outdoor advertising services
Be seen everywhere, quickly
A growing automotive brand entering the Jamaican market needed widespread outdoor visibility. That meant repeated exposure across carefully chosen locations and more than one advertising format, so drivers would meet the brand again and again on their daily routes.
Plan the rollout, not just the print
Print Big helped select billboard locations, coordinated outdoor campaign activity and planned the physical rollout, so large billboards, roadside mini billboards and branded vehicles worked together as one campaign.
Made in our Portmore facility
We produced the large-format billboard graphics and the smaller roadside advertising boards in-house, then finished and checked each piece before it left for installation.
Multiple locations, one team
Our crews installed and deployed the boards at multiple locations across Jamaica, with one point of contact coordinating the schedule from production to the last installation.
Who designed what
Credit where it is due: the main billboard artwork was supplied for the campaign. Print Big designed and produced the vehicle wraps and created additional promotional materials.
A consistent presence on Jamaican roads
The campaign put Jetour in front of road users at multiple locations across the island, repeated across large billboards, roadside boards and branded vehicles. Our contribution was the planning, production and deployment that made that presence possible.
Rolling showrooms on Jamaican roads
Every model in the launch line-up got its own look: bold colour, the price and the model name readable from across the road. Print Big designed, printed and installed each vehicle graphic.
A landmark at street level
At the Tyre Warehouse Automotive showroom, the brand had to read clearly by day and glow by night. Print Big made and installed the building lettering, the illuminated JETOUR ID sign and the showroom and service-centre pylon.
10×32 super boards and 10×8 mini-boards, everywhere buyers drive
Large-format billboards on the main corridors, backed by clusters of roadside mini-boards on the routes in between. Billboard artwork was supplied; Print Big printed and installed the boards.
Installed overnight, ready for the morning traffic
Much of the rollout happened after dark, so boards were up before rush hour. Our crews and trucks did the installation work.
Related services
Your Brand Could Be Next.
Launching a new product, entering a new market or building awareness nationwide? Print Big can help plan, produce and execute your outdoor advertising campaign.
Request a Campaign Proposal