The candidate will be responsible for the implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.

Key Responsibilities:

• Plan and complete field marketing campaigns after conducting preliminary research
• Develop robust knowledge of all product lines/services
• Market various literature, signage, merchandise, and other materials to be used at field marketing events
• Maintain relationships with third-party vendors and venues
• Negotiate with retailers and other third-party partners on promotional display and merchandise placement
• Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
• Attend relevant trade shows and events
• Monitor industry trends and competitor activities
• Manage social media activity surrounding field marketing campaigns
• Track expenses in an organized fashion
• Report weekly/monthly on the status of field marketing activities
• Document and share lead/customer intelligence with the sales team.