Marketing isn’t about using one medium. It’s about getting and keeping customers. Yes, marketing can help you to do that but only if you use it in conjunction with other tactical tools. In addition there are thousands of potential customers that are extremely cautious about placing important business or buying an expensive item from an unknown vendor. That’s one of the reasons why, in order to succeed, EVERY company must have brochures and other forms of printed sales literature to hand out to customers and prospects. An online company needs printed sales literature for two reasons:
